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Los Angeles, CA/ Vancouver, BC [January 12, 2022] – Interlock Equity (“Interlock”), a Los Angeles-based private equity firm, announced today a growth investment in Apply Digital (“Company”), a global innovation, products, and experiences company.

Apply Digital builds the digital presence of industry-leading brands. Influential technology partnerships, modern tech stacks, and a dedication to transforming complex problems into simple digital solutions form the basis of Apply Digital’s award-winning end-to-end strategy, design, and engineering work. The Company was founded in 2016 in Vancouver, BC by seasoned industry veterans, Gautam Lohia, CEO, and Chris Coghlan, CRO. Since then, Apply Digital has grown to more than 230 employees based in six global offices in Canada, US, Mexico, and the Netherlands. This multinational team stays united through a values-based culture of mutual respect, start-to-finish project ownership, subject expertise, employee growth, and community impact.

Interlock is excited to partner with Apply Digital’s founders and leadership team to support further growth. “Apply Digital’s exceptional growth trajectory is rooted in the ability to combine strategic thought leadership with innovation to deliver tangible, high-ROI solutions for global clients,” said Stefan Jensen, Managing Director of Interlock. “Gautam, Chris, and the team have built Apply Digital with a keen focus on the Company’s core values. Together we will establish a global reach and expand the capability set while maintaining the Company’s unique culture as it scales.”

“Chris and I co-founded Apply Digital with the intent of creating innovative solutions that would positively impact the lives of others. We are pleased to partner with the Interlock team to enable us to continue to drive growth and further our mission,” commented Gautam Lohia, CEO of Apply Digital. “Interlock brings a combination of distinct and substantive strategic support in scaling people-based businesses, and we look forward to building on the Apply Digital of today to continue meeting the needs of our customers, employees, and community,” the Company’s CRO Chris Coghlan added.

Canaccord Genuity served as lead financial advisor to Apply Digital.

Apply Digital

Founded in Vancouver, British Columbia in 2016, Apply Digital is an innovations, products, and experiences company. Digital to its core, the Company is purpose built to transform possibilities for people. With a roster that includes Moderna, Pernod Ricard, EA, Kraft Heinz, UiPath, and fresh (LVMH group), this global team solves complex problems with well-executed solutions tailor-made for continuous growth for well-funded start-ups, global brands, and Fortune 1000 companies spanning industries and audiences. The Company has consistently earned recognition for the transformative quality of its work across a variety of industries and has been recognized by Muse Creative Awards, AVA Digital Awards, NYX Marco, and the Brand Builders Award, among others.

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Interlock Equity

Interlock Equity is a private equity firm focused on partnering with leadership teams of knowledge-based businesses. Founded in 2021 and headquartered in Los Angeles, Interlock invests in North America-based companies in the lower middle market. The firm is focused exclusively on partnering with founders of people-based businesses providing mission-critical B2B and healthcare services.

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